Who we are
Why Not Coffee Importers (WNC) is exactly what Iliana thought after a year on lockdown during Covid and after almost 8 months unemployed, back home, living with her parents, looking into new business opportunities. Although the question had been asked many times throughout the years, it wasn´t until September 2021 when a friend asked her, “why not import green coffee?” that there wasn´t a good enough answer as to why not do it. In 2021, Iliana was starting her 11th year working in the coffee industry, working everywhere from the selection of seedlings in the farms, to government-wide initiatives; from high-end, tailor-made micro lots, to export logistics and regulation, sustainability certifications and verifications; from roasting to brewing - Iliana had done it all. The question thus became a motivator to accomplishing a new milestone: why not import green coffee into the United States of America? After a full year of operations (lessons learned, challenges and solutions), the question why not import green coffee became the answer instead: why not. And thus, Why Not Coffee Importers Corp was born.
Several year later, seeking to diversify income streams and embrace the rich agricultural potential of the northern region of Colombia, the company ventured into cultivating cacao beans, unveiling a new chapter in their story. What sets WNC apart is the unwavering commitment to sustainable practices. Embracing a familial heritage of responsible farming, the family-owned coffee plantation, which now also houses cacao trees, resonates with a dedication to preserving the pristine landscapes of Colombia while nurturing crops that reflect the company values. Adding cacao cultivation to the coffee business wasn't just about a shift in crops; it was a conscientious decision to honor the environment and the communities that thrive within it. By embracing organic farming methods, WNC prioritizes the health of Colombian soil, the well-being of the workers, and the richness of the ecosystem. The company’s commitment to sustainability extends beyond farming practices; it's ingrained in their ethos, guiding every aspect of their operations. What emerges from cacao trees is more than just a product—it's a testament to the company values. Each bean carries the essence of Colombia, cultivated with care and respect for nature's rhythms. From the delicate nurturing of the trees to the careful harvesting and processing, WNC ensure that their cacao embodies the highest standards of quality, purity, and ethical production.
Now, as WNC sets their sights on the international market, the company aspires to share the fine aroma cacao beans with the world.
We invite you to experience the richness of Colombian flavors, infused with the dedication of the family behind the company, and the commitment to sustainable agriculture. Join us on this journey as we showcase the result of our finest cacao yet, grown responsibly, in harmony with nature, from our family to yours.